Case study · our own site
How we built
the site you're on.
We sell websites, so this one is the demo. Here's exactly how it was made — the decisions, the design system, and the standards every client build gets held to.
The design system
One warm paper background (#f6f5f1), near-black ink, a single graphite accent, and two typefaces — Gambetta for headlines, Switzer for everything else. Restraint reads as expensive; that's the point.
The 3D hero
The scene-by-scene hero uses the browser's native scroll-snap — not a heavy animation library — so one scroll shows one scene, it works on touch, and it switches off automatically for visitors who prefer reduced motion.
Performance choices
- Static files — no database, nothing to hack, nothing to slow down
- Images compressed and lazy-loaded below the fold
- Fonts load with swap so text never flashes invisible
- Every page carries unique titles, descriptions and structured data
Measured, not claimed
Google Lighthouse scores for this site, measured on our development build (19 Aug 2026):
*Measured locally without production caching — run it yourself in Chrome DevTools once we're live.
The honesty rules
No fake testimonials, no invented numbers, concepts always labelled as concepts. It's on this page because it's a build standard, the same as the code.
Every client site gets this same treatment — the same system, tuned to your trade and your customers.
Want yours built like this?